Influencer marketing is a powerful tool that any business can benefit from because of the way Instagram and Facebook cut out the middleman. It doesn’t take a TV crew, heavy duty production budget, or massive billboard on the highway to attempt to reach your audience anymore.
For Sarge’s, it took outreach to hundreds of foodies, photographers, and bloggers, that can generate tens of thousands of dollars worth of advertising, sometimes for the cost of serving them. Every post from someone with a massive digital presence generates immediate brand exposure to a targeted demographic, traffic to your company’s pages, and tremendous upside for future collaboration.
We used influencer marketing primarily on Instagram to make an impact on Sarge’s digital presence, and transform the persona of the restaurant into a Foodie hot spot. After all, if you have the best pastrami sandwich in the city and people aren’t throwing it on the ‘gram, do you really have it at all?
Social Media Influence has as much power in a today’s world as that of celebrity, and potentially more given the authentic and native nature of their content. The exposure alone breeds further reach, and the possibility that massive media outlets pick up your content, just ask The Food Network